What do you do for the brand that’s already the bar for excellence in the creative sector? Let it speak for itself.
Along with a traditional print campaign to be run in industry publications, I extended the campaign outdoors. Using interactive media in high traffic transport portals as the canvas for Wacom Bamboo Paper displays, I was able to create a hub for the public to interact with the app and get playful with art. Perhaps for the fortieth time that day – or the first in years.
With these efforts – Wacom should not only be synonymous with it’s product category, but with the creative experience overall.