Interactive Commerce

Ted Baker is nothing short of a British Fashion institution.

As global commerce becomes more and more necessary for brands to survive, it was clear to us that his brand had room to grow in emerging fashion capitals – like Mexico City.

With Mexican culture (and climate) in mind, my art director and I designed an out of home ID6 unit. Providing sensor activated air conditioning, shoppers are invited to ineract with the effortlessly cool experience that is Ted’s Dressing Room.