Print/Out of Home

If my art director and I have learned one collective lesson, it’s this : the ugliest challenges are always the best.

Enter Lift tea: an instant tea made by the good people over at Typhoon. It’s quick. It’s fast. It’s a little nostalgic — if not nauseating.

 Our campaign attempted to give it new life with homestyle charm, and we hope it’ll find a friend in many of everyday people who need a bit more home time in their lives.