As marijuana becomes legal, so do new business opportunities in the fast moving consumer goods sector. I was tasked with creating a product and brand identity for the category by Elizabeth Carey, an Associate Professor in the College of Business at Johnson & Wales University, as part of my senior project.

Meet GÆNJ, the first pre-bottled cannabis tea hailing from Christiania, DK. With it’s inherent Scandinavian roots – I tried to keep true to what they do best, minimalism. With optical illusions, the trip begins before the bottle opens.