When I was approached by House of Current to help re-envision Shop Southlands’ social presence, it was an immediate yes. As a self-proclaimed shopping “enthusiast”, it surprised me that it had taken so long to enter the retail destination space to begin with. I *love* a good shopping trip. Anywhere and everywhere, from the Champs-Élysées to a suburban outlet mall – I’m home, baby.

With the innate gusto I had for the project and absolutely zero knowledge pertaining to Colorado, let alone the space itself – I took a deep dive and started chipping away at a refreshed social strategy playbook.

Since then, I’ve had the privilege of developing and executing Southlands’ brand story and tone of voice across platforms while ensuring it stays relevant and valuable to their consumers. Every month I’m responsible for social strategy, image sourcing, and copywriting deliverables for their Instagram and Facebook accounts in addition to their monthly blog post, The Peak.